Let's be honest. Video marketing can often feel like an obligation... maybe even a second full-time job... have you had that feeling? I know I have.
In the early days of being a business owner, I was completely overwhelmed by creating video marketing for my business (AND MY BUSINESS WAS FOCUSED ON CREATING VIDEOS FOR MY CLIENTS).
So, if I could be overwhelmed, give yourself a break. It's okay to feel overwhelmed. You're not alone. Not everybody is absolutely crushing it on social media with absolutely no effort.
Sure, everyone says that video marketing is great, but they normally ignore the very real hurdles normal people trip over every day.
So, in this article we're going to not only talk about the positives of video marketing, but we're going to take a look at the very real disadvantages of video marketing... and how you can avoid those hurdles/ quit feeling like video marketing is a second full-time job.
Let's get started...
Why is Video Content Important?
Video content is a powerful tool for businesses to communicate with their audience. With the rise of video-sharing platforms such as YouTube, IG, and TikTok, it's no surprise that video content has become a crucial aspect of digital marketing.
Here are five reasons why video content is so important:
Increased engagement: Video content is more engaging than text-based content, which can help to increase engagement and drive more traffic to a website or social media platform.
Improved SEO: Video content can improve a website's search engine optimization (SEO) by increasing dwell time and reducing bounce rates.
Increased conversions: Video content has been shown to be an effective tool for increasing conversions and driving sales.
Increased brand awareness: Video content is easily shareable on social media, which can help to increase brand awareness and reach a wider audience.
It's versatile: There are many different types of video content that businesses can create, from product demos to behind-the-scenes footage.
Speaking of the different types of videos that businesses can make. Let's take a look at...
THE DIFFERENT Types of Videos
There are many different types of video marketing, each with its own unique benefits. Here are some of the most popular types of video marketing:
Explainer videos: Explainer videos are short to medium length videos that explain a concept, product, or service. They are a great way to simplify complex ideas and help viewers understand how a product or service works.
Product demos: Product demos are videos that showcase a product or service in action. They are a great way to show potential customers how a product works and what it can do.
Testimonials: Testimonial videos feature satisfied customers talking about their positive experience with a product or service. They are a powerful tool for building trust and credibility with potential customers.
Behind-the-scenes: Behind-the-scenes videos give viewers a glimpse into the inner workings of a business. They are a great way to showcase a company's culture and values.
Live videos: Live videos are real-time broadcasts that allow businesses to engage with their audience in real-time. They are a great way to build a sense of community and interact with customers.
Now, you might be saying to yourself, hold on, he promised an honest conversation about video marketing. Where's the negativity? Well...
The Drawbacks of Video Marketing
If these stressors sound familiar, you're in good company.
Cost: Creating high-quality video content can be expensive, which may not be feasible for all businesses.
Time-consuming: Creating video content requires a significant investment of time (that second full-time job) and effort, which may not be feasible for businesses with limited resources.
Technical issues: Technical issues, such as poor video quality or sound, can negatively impact the effectiveness of a video marketing campaign.
Short attention span: In today's fast-paced world, people may have a short attention span, and videos that are too long or not engaging enough may fail to capture their attention.
Difficulty in measuring ROI: (I call this the WHAT THE HECK IS ANALYTICS EFFECT) It can be difficult to measure the return on investment (ROI) for video marketing campaigns, especially if the goals are not clearly defined or measurable.
Do these five drawbacks or hurdles sound familiar? If you're reading this article then they really should. But here's the thing, I promised you honesty. And that means brutal honesty. If the fears above are keeping you away from introducing video marketing to your business, you are missing the promise of video marketing. It's not about a high quality camera, or silly tik tok dances to keep someone's attention. Video marketing is about creating videos that make money.
How would it feel to create videos that pay for themselves ten times over? That's the potential of video marketing when it's approached with the right techniques. So, what if I were to tell you that there is a clear recipe for creating videos that lead to an...
✅ 87% INCREASE IN WEB TRAFFIC
✅ 93% GROWTH IN BRAND AWARENESS
✅ 86% BOOST IN LEAD GENERATION
Within the Make Videos Make Money course we lay out a clear recipe for easily hopping over the five hurdles listed above. Within the first two sections of the course we'll show you that you have the budget (NO MATTER WHAT YOUR CURRENT MARKETING SETUP IS). By two thirds of the way through the course you'll see that you have the time. And by the end of the course you'll have a clearly defined strategy for creating and distributing videos that make you money.
These are the techniques I used to go from having $36 to my name to a business that is thriving. They are also the techniques that I have utilized for countless businesses across the world. And they are the techniques that are going to take your fears of what could go wrong with video marketing and show them for exactly what they are. Not worth your time.
If you want to learn more about the course, click the link below:
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