As a real estate agent investing in video content and digital marketing is hugely important. Videos are the modern sign on a grocery cart. They may not close the sale, but they will make sure when a buyer or seller is getting ready to jump into the market that you're first on their mind.
I recently heard a powerful statistic: Only 12% of first time homebuyers remember who their realtor was after the first year. If that is happening to you, it's because you're not staying on their radar. But that statistic shouldn't feel daunting or overwhelming, it should feel exciting. Why? Because it's an invitation. An invitation to reach out to your past clients, prospective clients, and real estate farm way more frequently than you already are. Having great videos that show you off as a real estate agent are one of the best tools for staying top of mind.
So, what kinds of video content should you be making? With whatever videos you make, keep these two things front of mind: 1) provide value in every video. That doesn't mean you have to answer every real estate question under the sun. It means that quick how to videos and interesting house tours will serve you better in the long run than posts about the coffee you had that day. 2) be specific. I know how desirable it is to have a post that "goes viral." And while hopping on current trends can help grow your audience, the videos that'll make the biggest impact for your ROI are videos that provide specific value to your target audience (Home buyers and sellers in your local area).
Now, let's take a look at twelve ideas for video content you should be making right now as a real estate agent.
Neighborhood tours: Create videos that showcase the neighborhoods in which you specialize. Highlight the amenities, local businesses, and lifestyle features that make each neighborhood unique.
Property tours: Create video tours of your featured properties. Walk viewers through the home, highlighting its features and benefits. This can help potential buyers get a better sense of the property and its potential.
Home buying process: Create videos that explain the home buying process, from pre-approval to closing. This can help potential clients understand what to expect and feel more confident in working with you.
Client testimonials: Record video testimonials from satisfied clients. These can help build credibility and trust with potential clients.
Industry insights: Create videos that offer insights into the real estate market, including trends, forecasts, and predictions. This can help position you as an expert in your field.
Q&A sessions: Host video Q&A sessions where you answer common questions that buyers have about the home buying process. This can help demonstrate your knowledge and build a relationship with potential clients.
Home renovation tips: Create videos that provide tips and advice on home renovation projects, including which projects are most likely to add value to a home.
Local market updates: Create videos that provide updates on the local real estate market, including changes in inventory, pricing, and demand. This can help buyers make informed decisions about when to buy.
Mortgage advice: Create videos that offer advice on mortgages, including how to qualify, how to compare different lenders, and how to select the right mortgage for your needs.
Virtual open houses: Host virtual open houses on video platforms like YouTube or Facebook Live, allowing buyers to tour homes from the comfort of their own homes.
Expert interviews: Interview other experts in related fields, such as home inspectors, mortgage lenders, or interior designers. This can help provide additional value to your clients and showcase your connections in the industry.
Moving tips: Create videos that provide tips and advice on moving, including how to pack efficiently, how to select a moving company, and how to settle into a new home. This can help buyers feel more prepared and less stressed during the moving process.
Creating video content that your community and target audience cares about is how you create videos that make money. If you're sick of video marketing being your "second job" and underdelivering, it's time to check out our online course. In just four hours you'll have our recipe for saving time and marketing dollars AND creating videos that make you money. This is the recipe we've used to help countless businesses and realtors to grow their revenue and crush their marketing goals.
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